Projects
During my time at Loyola University Chicago, I completed a variety of hands-on projects and graphics that strengthened my skills in branding, content creation, campaign planning, and research. These pieces reflect both my creativity and my ability to apply strategic thinking to real-world scenarios.
Interested in my professional work? Click here.
Understanding User Retention: Duolingo
In this research-based project, I analyzed Duolingo's user experience to uncover factors impacting long-term engagement and retention. Using survey and interview data, I developed insights and recommendations to help improve user loyalty.
Turning Skeptics into Believers: Drunk Elephant
I created a campaign for Drunk Elephant to shift its perception from overhyped to scientifically credible. This campaign highlighted how the brand's unique ingredient philosophy (avoiding "Suspicious 6") offers effective, time-saving skincare, with creative concepts across Instagram, out-of-home, and Spotify.
Brand Audit: Glossier
I conducted a comprehensive brand audit of Glossier, analyzing its market position, target audience, and mission. I provided strategic recommendations for expanding its market and integrating digital innovations like AI personalization and AR try-ons.
Social Media Campaign: Dyson
In this group project, I developed a social media marketing campaign for the Dyson Airwrap, focusing on leveraging "how-to" videos and a viral TikTok trend (#howdoyoudyson) to boost product awareness and sales among tech-savvy women.
